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Bill Freudenburg arrived in the Department of Rural Sociology at the University of Wisconsin – Madison in 1986 with a broad view of environmental/resource sociology. Within a few years, Bill organized a dozen faculty members into STARE, the acronym for Science, Technology, Agriculture, Resources, and the Environment. For nearly a decade and a half, STARE comprised the country’s largest critical mass in environmental and resource sociology. His intellectual contributions to the field are well documented, but possibly his greatest legacy was training the next generation of environmental/resource sociologists.

This chapter seeks to explain cases whereby locationally advantageous countries do not give rise to internationally competitive national firms, as theory suggests. Rather, foreign firms enjoy equal access to the country resources and build strong competitive position based on them. It suggests that location resources vary in terms of the extent to which foreign firms experience liabilities in accessing them, and in the ability of MNE internal networks to provide substitute for them. It introduces a hierarchy of location resources along these two dimensions and suggests that the position of resources in the hierarchy determines variations between foreign and national firms in terms of their ability to access location resources. When critical advantages are based on location resources that are high on the hierarchy, that is, are exclusive to national firms, the latter are likely to take the lead in an industry, establishing strong competitive position based on these superior resources. In contrast, when critical advantages are based on location resources which foreign firms can access on similar terms to those of national firms, or else can rely on the MNE network for their provision, the leading firms in an industry are likely to originate in multiple countries and no apparent home country effect will be observed. This chapter outlines the implications of the findings for MNE location strategies and for policy makers.

The endowment effect is arguably one of the most robust phenomena documented in economics, behavioral decision theory and consumer research. However, the endowment effect has traditionally been studied as a fairly static phenomenon at the transactional level of analysis.

This paper documents this “contagious” endowment effect using lab experiments and such field data as eBay transactions and discuss the managerial implication of these findings.

This study suggests that the endowment effect is not limited to the level of the specific object, but can manifest itself with the more abstract class of objects to which a specific object happens to belong.

A logical next step would be to examine the boundary conditions – how similar does the subsequent object have to be for the endowment effect to transfer over to it? A related aspect would be whether there are boundary conditions arising from the quality of the endowment.

The effects reported here probably underlie the success of the many types of “bait and switch” schemes that have been used by the more unsavory type of marketer. As such, these findings might have implications for policy in the area of consumer protection.

This paper argues for and presents evidence consistent with the notion that the endowment effect is dynamic and can be transferred from one transaction to another and refer to this generalization of the endowment effect to other, similar products as “contagious endowment.”

This study attempts to segment the Swiss travel market based on holiday activities. It is based on data of the 2001 travel market in Switzerland. Cluster and discriminant analysis have been employed in order to segment the data and to explain the differences between the clusters. Hereby, five activity‐clusters could be defined, each representing a set of holiday activities most likely to be exercised. The analysis of the five clusters revealed that two demographic profile variables “occupation” and “size of household” did explain the affiliation to a certain cluster. The same could be found for the following travel profile variables: “destination and duration of the trip”, “total number of participants from a household and “type of trip”. Further research will be necessary to find out if the clusters identified really do fulfil the needed criteria for market segments in order to be used by companies in the travel industry.

This study aims to investigate the potential of an empathetic mindset aimed at empowering undergraduate students to work toward sustainable development (SD), addressing both theoretical and practical dimensions.

A mixed quantitative and qualitative research method was used in this study. Cross-sectional quantitative survey data on students’ mindsets and actions toward SD was collected to examine the theoretical relationship between belief and behavior. Qualitative inquiry using focus-group interviews explored students’ on-site learning experiences.

This study provides evidence for the impact of an empathetic mindset on education for sustainable development (ESD). Results showed that students with a more empathetic mindset showed better attitudes and behaviors toward SD actions. Findings suggest that developing an empathetic mindset improves students’ attitudes toward taking substantial action to protect the environment.

This study introduces a novel perspective extending the application of empathetic mindset in ESD.

Young homeless people have mental health needs. Research and national policies have highlighted that accommodation providers need to offer holistic interventions to encourage this vulnerable group to break the cycle of homelessness. Currently no research literature documents how homeless shelters respond to mental health needs. This research was intended to address this research question.A postal questionnaire was sent to 132 managers of homeless shelters, achieving a response rate of 64.4%. Frequencies and descriptive statistics were calculated, and written data was analysed using content analysis. Mental health problems were highly prevalent, and homeless shelters responded in a variety of ways (use of GP services, internal services, referring to external services, in‐house outreach services, no service provision, etc). Only 27.1% of managers of homeless shelters reported that their services were sufficient to meet their young people's needs. These findings reflect the need for inclusion of mental health in homeless shelters' strategic objectives, and development of commissioning of local partnerships with health agencies.